#eCommerce, #Web Development

Run a WooCommerce store? Here’s why you should consider switching to Kinsta WordPress hosting

October 10, 2019

Today, there are countless hosting options for your WooCommerce store that start from as low as under $10 per month. But as you’d expect, there’s always a catch. The most significant one being poor site speed, among others. In this post, we’ll shed some light on just a few of the many reasons why serious businesses switch to Kinsta and why they choose to stay.

You see, poor site speed is an absolute no-no if you’re serious about your eCommerce business and wish to scale new heights. Dirt cheap hosting packages may be good for getting things off the ground, but don’t think they can provide you with everything you need to run a successful WooCommerce store.

As a matter of fact, there’s a lot of value in getting the right hosting service provider, especially for serious online businesses. Apart from site speed, it affects your:

Search rankings

Now that speed is officially a ranking factor for both mobile and desktop searches, slow page load speed will destroy your rankings on Google, which is simply unaffordable for your eCommerce store’s survival. It’ll gravely harm your brand visibility online.

Simply put, speed equals less shopper frustration and better user experience which translates to higher rankings and more revenue.

Scalability

You need hosting that facilitates the growth of your online business instead of deterring it.

When you talk about shared hosting, your only option when you outgrow your resources is to upgrade to a higher plan. You are eventually going to reach a point where you will be forced to migrate to a dedicated server. With managed WordPress hosting providers, on the other hand, they handle all this for you.

Site security

Your web host plays a huge role in the security and maintenance of your online store. A bad choice of host will lead to poor protection of your build and your customers.

While many top-rated web hosting providers boast these, none offers all of them as elegantly and thoroughly as Kinsta.

What is Kinsta?

You’ve searched online for website hosting providers at one point or the other. So, you know how contrasting the alternatives can be. With a myriad of website hosting providers out there boasting a wide assortment of distinct services across a broad range of prices, identifying truly the best hosting provider for your eCommerce business can be mind-boggling.

Enter Kinsta, a website hosting platform exclusively for WordPress/WooCommerce website owners looking for a managed, high-performing provider to host their websites. The Kinsta team are WordPress developers themselves, and not just the founders — it runs all the way through to their outstanding customer support team who are fluent in WordPress and can take care of your most technical of predicaments.

Kinsta consistently beats all other WordPress hosting platforms in terms of speed, page load tests, features, and customer support. In a nutshell, they make WordPress straightforward so you can focus on growing your eCommerce store.

Speeds up your store

It is safe to assume that one of the biggest reasons why over 95% of clients who have switched over to Kinsta don’t ever leave is because they experience such positive performance gains, notably site speed. This is one of the main reasons why serious businesses switch over to Kinsta and why they choose to stay.

Site speed is anything but a vanity metric. It is central to the function and performance of your business in so many respects. First and foremost, slow-loading pages will hurt your sales. Amazon found that even a second of delay could cost them more than $1.6 billion in sales.

Poor performance has a snowball effect that consequently hurts your search engine rankings too, wherein high bounce rates will reduce your rankings on Google. Site speed also affects the user experience on your site and can increase cart abandonment rates. Not to mention site speed also affects your own ability to edit the content on your website.

Kinsta offers a range of some of the latest web hosting software, including Nginx, PHP 7, LXD containers, and MariaDB. It stores files using the advanced ZFS file system.

Kinsta’s Content Delivery Network (CDN) partnership with KeyCDN (35 locations around the globe) means you have a free, built-in CDN that turbocharges all your media assets. This means you don’t need a third-party CDN, although you have the option to use your own if you want.

Super secure

Another benefit of using a fully-managed and best-in-class hosting service is that you don’t have to fret over your store’s security. Kinsta offers state-of-the-art site security which is indispensable for any online business.

With Kinsta, your website is monitored 24×7. Malware scans, tight software restrictions, and robust firewalls ensure your site remains protected at all times. It uses Google Cloud Platform’s premium tier network which means you get the privilege of a security model that has been built upon over the course of 15 years, and presently secures products and services like Gmail, Google Search, and more. So, you know your store’s security is in the right hands.

For further peace of mind, Kinsta scans your website every 60 seconds to ensure all the security features are intact and there are no cyber attacks. It takes a proactive approach to security which sets them apart from other hosting providers. It doesn’t wait around for malicious attacks to occur, but constantly monitors the network for uptime, DDoS attacks, suspicious activity and investigates the unusual before it becomes a problem.

Kinsta also takes responsibility for the improbable event that a hack occurs. It swears to fix any websites struck by a breach for free with paramount priority and restore the website back to its original working condition.

And of course, Kinsta includes a free SSL certificate with their platform which is important especially if you’re an ecommerce site because it is mandatory to have one. With an SSL certificate, everything between your customer’s browser and your website is being encrypted, including login credentials, credit card, and other sensitive information.

On some web hosting platforms, you have to buy an SSL certificate and then install it on your website, but with Kinsta, you don’t have to worry about that additional step. They take care of it.

Kinsta also supports GeoIP blocking and automatically bans abusive IP addresses. What’s more, free SFTP, SSH, HTTP/2 and A+ ratings on Qualys SSL Labs are standard.

The results for Kinsta’s obsession with security speak for themselves. In a survey conducted by CodeinWP, 94.3% of users surveyed said they were happy with how Kinsta takes care of security on their platform, and 0% of users said they were unsatisfied.

Daily backups

An additional security measure Kinsta emphasizes to keep your website safe is daily automated backups. That is, your site will automatically be backed up every single day so you don’t have to worry about backing up your site manually. Any updates or changes you make get saved and if for some reason something ever happens to your site’s content, you can just go back to how it was the previous day.

So, you can rest easy knowing your eCommerce data is never going to be lost. For an additional fee, you can raise the backup frequency to happen every 6 hours, which is useful if your site is constantly editing.

If traditional servers get hit with higher traffic or load, they need physical upgrades to handle the higher traffic. Not with Kinsta. As it runs on the Google Cloud Platform, the servers are run on cloud-based infrastructure. So, when your website faces a sudden spike in traffic, the cloud will automatically scale to manage the load.

Top-notch, laudable support

As already mentioned, Kinsta’s customer support team deserves a pat on the back. Everyone working at Kinsta, from top-level managers to customer support executives, is proficient in WordPress.

All you have to do is open the live chat on their website and within five minutes a representative will revert to help you. As the representative is an expert troubleshooter on all things WordPress and WooCommerce, you’ll get a working solution to your problem in minutes.

Over to you

The competition in the world of eCommerce is fierce and you need to have every possible upper hand to stand out as a memorable brand. While Kinsta is priced relatively premium, their service is truly premium.

Richard Lazazzera, the Founder of A Better Lemonade Stand, says “Although they’re the most expensive hosting platform we’ve ever used, the service they provide and the headaches they reduce make them completely worth it. Count us in as the 95% of the users who migrated over to Kinsta that don’t plan on leaving anytime soon. Since we switched to it we’ve never looked back and we can’t recommend them enough.”

Think of all the areas you’ll be saving your bills just by using their service: no need to pay for an additional CDN, SSL certificates are free, ditch extra security plugins, never lose out on sales if your site is down, and lightning-quick customer support that returns in less than five minutes.

With little-to-no negative reviews around the web, Kinsta is by far platform of choice when it comes to managed WordPress/WooCommerce hosting.

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