Impress and engage— robust and straight to the point tips on growing and nurturing your relationship with your email subscribers. The question is, how?
Since Valentine’s Day is just around the corner, why don’t we add a little romance to these two important words as far as email marketing is concern?
Most successful relationships whether romantic tie-ups or businesses, often start with first impression. People are a lot busier than before. Literally, time is gold and if you want to impress someone, you have to catch his attention in a matter of minutes. In this digital era, it will only take a second to type the word hello to a man or woman you like, but will it make a significant impression? You may not even get a response. What if you use the word “bon jour” instead of a plain “hello”? What if’s are endless when all you want to happen is for her to make a compelling first impression of you.
In email marketing, you also have to make a massive first impression to get a positive response from your email subscribers especially from those who have just signed up. You would not want to be ditched and thrown in to doom right after they registered. Naturally, they signed up thinking that they will be getting what they need and want from you so make them stay for good.
Welcome emails, where first impressions start.
“The moment you own it, you better never let it go. You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime.”
Now this song from the famous rapper, Eminem, sums it all up.
The moment you got a new subscriber, you only have one shot to make a remarkable impression through your welcome email. Not only that, welcome emails also tend to have higher open rate as to other kinds of email. It’s like hitting two birds with one stone!
Welcome emails can be compelling by adding personal touches on it. Using your subscriber’s pertinent data supplied during the signing up process will do the magic. First names, gender, interests, and others are just the right information you will need to personalize your welcome emails. Avoid generic emails like email@example.com because it is proven to hinder engagement from your subscribers. Instead, stick to the first name basis, like firstname.lastname@example.org.
Aside from personalization, rewarding your new subscribers is highly recommended if you want to make a good impression. Free e-books, vouchers, free software downloads, etc. are just few of the many incentives you can give in return. At this point, awesome first impressions from the welcome email can be achieved.
One step closer– engagement.
A whirlwind romance often happens when you find the need for immediate commitment after that first awesome impression.
In email marketing, you are a step closer to having a loyal subscriber after a good first impression and that is to keep them engaged. Right from the welcome email, you need to come up with a powerful copy that would keep them engrossed. The goal here is to avoid the trash folder and be read. Avoid spam trigger words like free, bonus, prize, etc. Persuasive words such as because, you, and imagine are just perfect words to initiate engagement. Adding a call-to-action (CTA) to your welcome email also triggers engagement from your subscribers.
In any relationship, being together for the longest possible time is the ultimate goal. It goes the same with every email marketing campaigns— to keep their email subscribers impressed and engaged with their brand for a long-term.