Brooklyn Robot Foundry
Case Study
Enhancing Online Presence – A Look at the Design and Build of a Brand New Website
Overview
Brooklyn Robot Foundry knew it was time to take its online presence to the next level, and they knew who to call – CoSpark. They were determined to have a stunning website built with the latest technologies to ensure cross-device compatibility and accessibility. They wanted a website that was easy to navigate, easy on the eyes, and flexible enough to accommodate future features and functionality.
And CoSpark delivered. CoSpark gave the website a complete makeover, took over the previous developer’s build, fixed the issues, and did maintenance while seamlessly building the new site.
CoSpark, known for its expertise in website modernization, stepped in and divided the project into two stages. The first stage focused on basic infrastructure, aesthetics, and usability, while the second focused on more extensive and robust functionality, features, and integrations. CoSpark gave the website a complete makeover that exceeded all expectations.
About Brooklyn Robot Foundry
Brooklyn Robot Foundry is a company that provides hands-on, STEAM-based education to children. They offer a variety of classes, camps, and after-school programs that teach kids about robotics, coding, and other technology-related topics. The programs are designed to be fun and engaging, with a focus on encouraging creativity, problem-solving, and critical thinking skills.
The company’s goal is to inspire a love of science, technology, engineering, and math in children and to help them develop the skills they need to succeed in a rapidly changing world. Brooklyn Robot Foundry has multiple locations in New York City and offers online classes. They are dedicated to providing quality education and fostering a love of learning in children of all ages.
A Fresh and Cohesive Re-design
With Brooklyn Robot Foundry, the goal was to elevate its online presence and create a seamless user experience for all its visitors. It required modernizing the website with a fresh and cohesive redesign that adhered to current best practices for cross-device compatibility and accessibility. The team at CoSpark worked to improve overall usability and lay the foundation for future features and functionality, ensuring that the website was beautiful, functional, and easy to navigate for all users.
As a result of our efforts, Brooklyn Robot Foundry was able to launch a website that looked great and provided a smooth and seamless user experience. The website was optimized for all devices, making it accessible to a broader audience, and the new design helped to create a cohesive look and feel that reflected the company’s brand. The improved usability gave the company room to grow and evolve its online presence in the future. Overall, the project was a success and helped Brooklyn Robot Foundry to establish a strong online presence.
What we did
- Developed a custom, responsive theme based on a new, bespoke design to modernize the website with a fresh and cohesive re-design
- Implemented current best practices for cross-device compatibility (mobile-friendliness) and accessibility to ensure optimal user experience on all devices
- Improved overall usability by simplifying navigation and streamlining the user journey
- Laid the foundation for future features and functionality to allow for easy scalability and expansion
- Created informational pages to provide users with relevant information about the company and its services
- Developed free, gated resources for lead generation to help generate more leads for the company.
- Created virtual and in-program class information and schedules presented in a user-friendly manner to make it easy for users to find and sign up for classes
- Implemented user registration and account management based on the current feature set but with improved aesthetics to make it easy for users to create and manage their accounts.
- Developed program registration based on the current feature set but with improved aesthetics to make it easy for users to find and sign up for programs
- Refreshed existing eCommerce functionality with a new visual design to make it easy for users to purchase products and services
- Developed a temporary solution for replicating the core functionality of the corporate website for initial 2-3 franchisees
- Conducted internal testing to ensure that the website met all the requirements and was functioning properly
- Tested and entered content to ensure that the website was ready for launch.
