Top 2024 eCommerce Platforms: WooCommerce vs. Shopify vs. BigCommerce

| 5 minutes read

If you’re about to start your online empire or are thinking about switching lanes in the digital marketplace, you’re in for a treat.

Today, we’re dissecting the giants: Shopify, WooCommerce, and BigCommerce. Who will be your ally in the quest for eCommerce domination? Let’s dive in!

WooCommerce vs. Shopify vs. BigCommerce

WooCommerce

Born from the desire to democratize eCommerce, WooCommerce began its journey in 2011 as a fork of Jigoshop, a WordPress plugin.

It swiftly gained popularity thanks to its integration with WordPress, the most widely used content management system on the web.

Today, WooCommerce powers a significant portion of the eCommerce world. It is beloved for its flexibility and the vast community it has nurtured.

Who it is for: WooCommerce is a juggernaut with millions of active installations. Thanks to its ability to adapt to any business’s needs, it’s the go-to for startups, SMEs, and even large enterprises.

WooCommerce Pros

  • Customization Galore: Thanks to a vast selection of themes and plugins, your store can stand out as distinctively as a snowflake in a storm of online shops.
  • Kind to Your Wallet: Starting is as budget-friendly as it gets, with costs scaling transparently as you grow.
  • A Community Like No Other: Are you facing a challenge? There’s likely a forum post or a developer ready to help.

WooCommerce Cons

WooCommerce Pricing: It’s free to start, with variable costs for hosting, themes, and plugins.

WooCommerce home page

Shopify

Shopify‘s story began in 2006 in a coffee shop in Ottawa, where its founders envisioned an eCommerce platform that could take anyone from idea to online store with minimal fuss.

Shopify has since become synonymous with ease of use, empowering millions of entrepreneurs worldwide to launch their dreams into the digital stratosphere.

Who it is for: From bustling marketplaces to artisan shops, Shopify powers a diverse range of businesses. Its allure lies in its simplicity and all-in-one package, attracting a broad spectrum of users, especially those less tech-inclined.

Shopify Pros

  • Easy-Peasy: Shopify’s user-friendly dashboard means you can go from zero to hero without breaking a sweat.
  • All-Inclusive: Hosting, payments, and a slew of features are baked right in, no piecemeal required.
  • Support Heroes: Shopify’s support team is like your friendly neighborhood superhero, always ready to save the day, day, or night.

Shopify Cons

  • Cost Creep: The base price is just the beginning. As you explore Shopify’s app universe, your bill might become hefty.
  • Customization With Limits: Want to push the boundaries of your store’s design? Shopify’s customization options might be a bit snug.

Shopify Pricing: Plans start at $29/month, scaling up to $299/month, with Shopify Plus for the big players priced based on requirements.

BigCommerce

BigCommerce made its debut in the e-commerce arena in 2009, quickly establishing itself as a robust platform that balances ease of use with comprehensive functionality.

It stands out for offering businesses of all sizes—from startups to large enterprises—a scalable and flexible solution, complete with all the tools needed to build, run, and scale an online store.

Who It Is For: BigCommerce caters to a wide range of businesses, from those making their first foray into online sales to fast-growing and established brands looking for a platform that can scale with them without the need for extensive custom development.

BigCommerce Pros:

  • Built for Growth: BigCommerce comes ready to support businesses as they expand, offering unlimited products, bandwidth, and staff accounts right out of the box.
  • Streamlined Yet Powerful: It strikes a balance between simplicity and advanced features, offering a user-friendly interface alongside powerful tools for SEO, marketing, and inventory management.
  • Global Reach: With built-in multi-currency support and a variety of international shipping options, BigCommerce is well-suited for businesses aiming for global market penetration.

BigCommerce Cons:

  • Learning Curve: While more accessible than some of its counterparts, BigCommerce has a suite of advanced features that may take time to fully master.
  • Theme Customization Limits: While there are plenty of themes available, businesses looking for deep customization might find the platform’s theme framework a bit restrictive without custom coding.

BigCommerce Pricing: BigCommerce offers a tiered pricing model that starts with the Standard plan at $29.95 per month, with more advanced features available in higher-tier plans (Plus, Pro, and Enterprise) to accommodate growing businesses.

Pricing for the Enterprise plan is customized based on specific business needs and volume.

Scaling your eCommerce Business

eCommerce is what? Scalable. eCommerce is scalable. As your venture flourishes, the last thing you want is to be overwhelmed by success.

A surge in orders should be a cause for celebration, not a panic trigger due to inadequate tools or a mismanaged online storefront.

You also don’t want your hard-earned marketing dollars wasted on an eCommerce platform that cannot keep up with your growth.

The eCommerce Scalability Meaning of WooCommerce

Opting for WooCommerce means embracing a platform designed to grow with you at a reasonable price.

This open-source wonder offers a level of customization unmatched by its peers. It allows you to perfectly sculpt your online presence to match your brand’s vision.

Here is why we love WooCommerce so much:

Feature WooCommerce Shopify BigCommerce
Customization 🌟 Extensive with plugins & themes Limited Flexible with apps
Cost at Scale 🌟 More affordable, flexible hosting Higher with scale Competitive with tiered plans
Integrations 🌟 Seamless with WordPress Via app store Extensive native integrations
Community Support 🌟 Large WordPress & WooCommerce Large, general Active, supportive forums
Hosting Flexibility 🌟 Any host, optimized solutions Shopify-hosted only Included with SLA
Data Ownership 🌟 Full ownership Shopify-managed Full ownership
Global Expansion 🌟 Easy with plugins Some built-in Multi-currency & shipping
Custom Features 🌟 Easy plugin or custom development Limited Via apps & coding
Market Adaptability 🌟 Quick to add new features Update dependent Agile with features
Developer Ecosystem 🌟 Dedicated community Shopify experts Certified partners

Here’s how WooCommerce supports scalable eCommerce businesses:

  • Payment Scalability: Begin your journey with a handful of payment options and scale seamlessly with WooCommerce. As your business grows, easily integrate more payment gateways.
  • Product Variations: Start small, if necessary, with a focused product range. As your business gains momentum, WooCommerce will be there with you, making it simple to introduce new product variations.
  • Inventory Mastery: Manage your stock with WooCommerce’s integrated inventory management system. It’s designed to help you manage orders, keep accurate stock counts, and prepare for future growth.
  • Reusable Sections via Page Builders: Tools like Elementor allow you to create reusable sections in your WooCommerce store. This allows you to maintain a consistent look and feel across your site, update content effortlessly, and create a dynamic shopping experience.
  • Enhanced Automation for Order Processing: Once an order is placed, the magic of automation takes over. With WooCommerce, integrating with CRMs, using Zapier to connect with hundreds of apps, and automating workflows becomes a breeze.

WooCommerce’s strength lies in its adaptability and the robust ecosystem of plugins and integrations.

So, if you think “Shopify login time,” you might want to reconsider; check out Why You Should Migrate From Shopify to WooCommerce.

Your Gateway to Scalable eCommerce Success

With WooCommerce, you’re not just building an eCommerce store; you’re laying the foundation for a future-proof digital empire.

Choosing WooCommerce grants you the opportunity to have CoSpark, a top eCommerce agency, by your side, ready to lend its expert WooCommerce development services while powering WP Autopilot to keep your store up and running.

WooCommerce login time! What is there to think about? Reach out, and let’s get your business to its true potential!

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