Having a WooCommerce store is a great way to boost your online sales and increase organic traffic on your webshop. WooCommerce is a scalable, SEO-friendly, and easy-to-use WordPress plugin that can instantly elevate your online store and help you get more customers. Using the right WooCommerce features and tactics can improve your profits and make your website more user-friendly.
Here are a few ways you can build a user-friendly WooCommerce online store.
1) Feature Your Best-Selling Products on the Home Page
If you want to make a great first impression of your bestselling products, don’t just wait for customers to find them on your website; make them visible on your home page.
Featuring your top products not only boosts their visibility but also improves their SEO rankings. Potential customers are likely to view your products in the search results when they type in relevant keywords without even visiting your online store. When they do visit your WooCommerce store, they’ll see the bestselling products displayed right there on the homepage and will be tempted to check out product details and reviews.
2) Incorporate Upselling
Another practice you should make use of is upselling/cross-selling. This boosts your online sales and increases the profitability of your WooCommerce store, all the while enhancing the customer experience.
WooCommerce plugins can be used to suggest customers products that are related to what they’ve already added to their cart or purchased from your store. You can incorporate these plugins to direct your customers to products that complement an item they’re buying. This strategy may also be used to refer to alternative products in case customers can’t find what they’re looking for, or to recommend high-end products as an upgrade.
Don’t forget to add a “Continue Shopping” button to streamline the buying process for your customers!
3) Include Simple Communication Methods
Finally, don’t underestimate the power of simplicity when it comes to communicating with your customers. It’s imperative that your WooCommerce store integrates simple yet effective strategies to facilitate easy communication with customers.
For instance, when Heggerty Phonemic Awareness approached us for WooCommerce upgrades, one of the things we did to make their website more user-friendly was setting up a more efficient method for email. This helped their customers connect more easily with them.
Similarly, you should consider adding simple registration forms that ask for basic details and take no more than 30 seconds to fill out. It’s also advised to enable signup using third-party accounts so that customers can fill in details more quickly.
Don’t overcomplicate things by adding fancy features!
Make your WooCommerce store user-friendly by consulting our expert WooCommerce website services. Our team can help you with WooCommerce plugin development, third-party vendor integrations, unique product filtering, shipping customization, and much more.
Get in touch with our professional WooCommerce developers today!