Every savvy eCommerce entrepreneur recognizes that getting new customers is essential.
Yet, squeezing more value from existing customers is an equally significant but often underutilized tactic to increase WooCommerce conversions.
Why don’t Your WooCommerce Sales Skyrocket?
It’s hard for customers to find products.
Customers can’t buy products if they can’t find them. If it’s hard for customers to navigate your store and find their desired products, they will quickly get frustrated and give up.
This strategy is about improving how WooCommerce displays products on your store’s archive pages, such as the ‘shop’ and ‘category’ pages.
We Found the Two Fundamental Limitations That Keep Your Store from Growing.
The default WooCommerce install has limitations that could impact your store’s sales and conversion rates, such as:
- Showing limited products at a time: WooCommerce uses a grid layout on its ‘shop’ and ‘category’ pages, which can display up to 16 products. You can increase the number of products shown, but customers can only see a few at a time because they’re in a grid layout.
- Not showing enough information about each product: Google found that 85% of shoppers say that product information and pictures determine which brand they buy from.
How to Fix Your Store’s Limitations?
Use professional product filtering to help customers find products more quickly and easily. Two handy plugins can help you with this: WooCommerce Product Filters and WooCommerce Product Table.
Also, feel free to read the rest of our article to get all the goodies that our team of experts put together for you.
Level up your CTAs
When shoppers land on any page of your website, there are several actions that they can perform. For instance, they may browse your product catalog, check out your blog, or exit the site.
If shoppers need clarification about what to do, they may leave your store without buying. CTAs are powerful because they nudge your audience to take a specific action deliberately.
The default WooCommerce call to action button text is ‘Add-to-cart,’ the ability to change this isn’t embedded within WooCommerce. This CTA may not be ideal for some websites, which may hurt your conversion rate.
A tool worth checking: WooCommerce Custom Add to Cart Button
A free plugin that lets you change the CTA text on your site’s default ‘Add to Cart’ button, add a suitable icon, and adjust its color scheme.
Whatever CTA your store uses, make sure it clearly spells out the specific action you want customers to take.
Optimize the Checkout Process
The checkout process starts when a customer adds products to their shopping basket and proceeds to pay.
As a store owner, you know firsthand that many customers who add items to their carts don’t complete their purchase, better known as cart abandonment.
The default WooCommerce shopping experience can be pretty clunky, and it goes like this: shoppers add items to their carts → review the cart → fill in their details in the checkout form, and place their order.
That’s 4 pages! Way more than a checkout process should have.
The key to getting more customers to complete their purchases — and therefore increasing your WooCommerce store’s sales and revenue — is to reduce the number of abandoned carts.
But how do you do this? By optimizing the cart and checkout process.
That’s the bread and butter of CoSpark. Our team of experts can easily help you with this nagging task. Curious to know how? Check out our article on optimizing your Checkout Page to Drive More Sales.
Our favorite tool for checkout optimization: WooCommerce Fast Cart
It is an easy-to-use plugin that replaces the default WooCommerce cart page and checkout page with an instant, one-page cart and checkout form.
Why use it?
- To minimize the number of steps in the checkout process. When a customer adds a product to their shopping cart, the plugin opens up a pop-up checkout page on the same page they’re on.
- Offering guest checkout. Not every customer wants to create an account on your site. A Baymard study found that 24% of shoppers who abandoned their carts did so because they were forced to create an account.
- Providing multiple payment options. Some customers prefer debit and credit cards, while others may be more comfortable with mobile payment providers like Amazon Pay, Stripe, and PayPal.
💡 Pro tip: You can pair WooCommerce Express Shop Page with WooCommerce Fast Cart to create a speedy one-click checkout directly from your shop page.
Offer Flash Sales and Promotions
Who doesn’t love a good sale? Customers love getting good deals, and when done right, flash sales can significantly increase your WooCommerce store’s revenue.
A tool worth checking: Sitewide Sales
It is an all-in-one plugin that lets you run profitable, targeted sales on your WooCommerce website.
Why use it?
- Set up target landing pages to be displayed before, during, and after the sale campaign.
- Add discount rules to control how discount coupons and codes are applied in your store.
- Use banners and notification bars to alert shoppers about the flash sale.
- View conversion reports with an analysis of your store’s revenue during sales and non-sale periods.
Boost Sales with Discount Strategies
- Give single-use coupons to new customers to drive customer acquisition.
- Use single-use coupons to reward recurring customers for their loyalty.
- Run a time-based sale such as Black Friday, Cyber Monday, Christmas, etc.
- Offer a dollar amount off on a specific product category.
Offer Digital and Physical Gift Cards
Gift cards are an untapped marketing tool that yields short-term and long-term benefits.
What makes gift cards so powerful is that you can use them to boost sales and conversions in WooCommerce. They also help drive customer loyalty.
Tool: YITH WooCommerce Gift Cards
It is a powerful plugin that handles the hard work of creating, selling, and managing gift cards in your store.
Why use it?
- Creates unlimited physical and virtual gift cards (e-gift certificates or digital gift cards).
- Customize the gift cards with your store logo to make them look more professional.
- Verifies each gift card‘s original amount and current available balance during redemption.
- Updates the gift card balance with your store’s backend without creating a new order.
Run Abandoned Cart Email Campaigns
Cart abandonment is a serious problem for most eCommerce stores. Studies show that as much as 70% of customers who add products to their carts don’t complete their purchases.
This happens for several reasons: unclear pricing, a complicated checkout process, or getting distracted and forgetting about their order.
Regardless of why customers abandon their carts, cart abandonment email campaigns work wonders to encourage customers to return and complete their purchases, which helps to boost sales in WooCommerce.
Our favorite CRM tool: HubSpot CRM assists in minimizing cart abandonment, designing effective social ads, and organizing customer data to create personalized follow-ups.
Plugin worth checking: WooCommerce Abandoned Cart
A powerful email marketing plugin that recovers those lost sales by reminding customers who added an item to their carts but didn’t buy.
Why use it?
- It remembers the customers’ last action and lets them resume shopping right where they left off.
- Has dynamic pricing functions.
- You can also use it to offer discounts and dynamic offers to give shoppers on this segment of your email list a reason to buy now rather than later.
Learn the Art of Upselling and Cross-selling
Upselling and cross-selling can enrich your shopper’s experience while increasing WooCommerce conversions.
The probability of selling to an existing customer is 60-70%, while the likelihood of selling to a new prospect is just 5-20%.
Finding fresh paths to connect with existing customers and strengthen their relationships can boost sales exponentially.
1. Upselling
Upselling convinces customers to buy the chosen item‘s costlier, upgraded, or premium version.
This strategy is effective when the customer has a product relationship with you. For instance, a customer aims to buy a basic WooCommerce plan.
You can upsell by highlighting the additional features, security, or storage with a premium plan, positioning it as a better value for money.
2. Cross-selling
Cross-selling, on the other hand, encourages customers to purchase complementary items that enhance the value of their primary product.
For instance, suggesting a compatible mouse or headphones is an effective cross-selling strategy if a shopper purchases a laptop.
When implemented judiciously, upselling and cross-selling add value, extend their shopping experience, and boost your WooCommerce conversions. The key is offering products that increase value and satisfaction for your customer’s initial choice.
3. Timing Your Upselling & Cross-selling
An excellent way to boost your WooCommerce conversion rate is to nail timing in your upselling strategies.
- During Shopping: Introducing high-value products at this stage can stimulate purchases. A delicate balance of product relevance, customer interest, and shopper’s browsing history.
- When Viewing the Cart: Utilize this phase to cross-sell or bundle smartly. Make the offer irresistible but relevant.
- During Checkout: Make upselling non-disruptive yet effective. Showcase additional items that enhance the value of the purchase.
- After Purchase: This is not the final destination but the beginning of another customer journey. Retarget customers with personalized offers, discounts, or a sneak peek into upcoming products.
Recipe For Success
Even after applying these techniques, there are two important things you need to do to ensure that your store’s revenue continues to grow:
- Tracking and analysis: Consistently tracking and analyzing the important key performance indicators (KPIs) tells you what’s working and isn’t.
- Stay up-to-date on eCommerce trends: This is vital as it keeps your business fresh and competitive.
- Regularly read eCommerce blogs (like CoSpark’s blog). Make it a habit to always experiment with new tools and features.
Extra Tips & Tricks From Our Top eCommerce Experts
To build a thriving WooCommerce store, leveraging just one of the above-mentioned strategies isn’t enough. You’ll have to combine as many strategies and tools as you can.
Sneak peek into our favorite sales-boosting tools
- Product Filters for helping customers to find products quickly and easily.
- WooCommerce Product Table to display products in a quick one-page order form.
- Product Options for displaying related items above the add to cart button.
- Express Shop Page for letting customers select quantities and variations directly on the shop page.
- WooCommerce Quick View Pro for adding quick view light boxes to the shop page.
- Fast Cart for letting customers complete their order in an on-page pop-up window.
- Iconic Sales Booster for displaying “order bump” upsells on the checkout.
Of course, you don’t have to implement every single strategy simultaneously. Start by applying the ones that you think will have the most significant impact on your store’s revenue.
As always, continue experimenting with different strategies and tweak them based on their performance and customer feedback.
