So, What Exactly is Mailchimp and Why Do You Need It for Email Marketing

Mailchimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It is an all-in-one tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns. Enterprises looking to leverage email marketing need a tool, such as […]

The B2B and B2C Benefits of Using Mailchimp Powered Emails

Around the early 40s, when businesses started using television to advertise themselves, many people announced the demise of print and billboard marketing. 80 years have gone by, and we still have billboards and print ads coexisting with all other modes of promotion. The same verdict was given about email marketing when social media broke out […]

Why Do Online Stores Need to Integrate Mailchimp into their Operations?

The e-commerce landscape has been growing at an impressive pace. Last year, the cumulative e-commerce sales amounted to over $3.5 trillion. They have been projected to grow to $6.5 trillion in the next two years. The coronavirus pandemic has also given a sudden boost to e-commerce. The existing online stores are registering increased sales, and […]

Here’s How to Turn a Simple WordPress Site into a Sales Powerhouse

Sales! That’s the lifeblood of every business. If you ain’t making sales in your business – and you need to be making lots of them – then I really don’t know what you’re doing. For you to generate sales on your website, you need to automate your sales process. The sales process is a series […]

How To Use Mailchimp To Promote Your Brand and Grow Your Business

Email marketing is one of the most powerful and most cost-effective marketing channels that exist, and according to a 2019 report by the DMA, it has an average return on investment of $42 for every $1 spent. If you hope to sell your products online, then you definitely need to make use of email marketing. […]

What can you do once you’ve connected your WooCommerce store to Mailchimp?

Mailchimp is one of the best marketing automation services out there. In fact, it’s the only one (out of the top marketing automation solutions) that provides a permanently free version, which is efficient enough for small businesses. However, with just email marketing, your website won’t see the sort of success that it deserves. You’re more […]

What To Do With Your Disengaged Email Subscribers

Email fatigue is not uncommon among recipients and marketers struggle to remedy their disengaged list. If you have a customer that regularly engages with your brand but then gradually disappears from communication, it is a sign that you need to do something to retain the customer. Just like you apply different strategies to get new […]

Best Features You Get Out of Mailchimp

Email marketing is the process of sending electronic mails to groups of people to promote one’s business. It is vastly used by small companies and retailers because it can target specific markets and is more cost-effective than the usual marketing channels, like a radio spot or a TV commercial. Through e-mail marketing, business owners can […]